15 December 2011 - 15:40PR predictions for 2012

Every year PR industry leaders publish a list of predictions for the next year. Last year, they predicted graphics, data and apps would be on the rise, which seemed to be the case with infographics filled with data popping up everywhere. Another prediction that came true was PR disasters hitting a record level (e.g BP, Netflix, Penn State, Bank of America).

Now is the time to forecast what will happen in 2012. We have seen social media grow by leaps and bounds over the last several years, so it is no surprise that thinking about social media strategically and measuring the results will become a top communications tactic.

Affect came up with the following predictions:

• Death of the email pitch, rise of the twit pitch.
• Google+ business = success
• Social media gets strategic
• Measurement is a must
• Crises will continue
• Brands become publishers
• CEOs become journalists
• Small is the new big
• Paying to get social
• Scandals, sex and celebs still sell
• 

InkHouse also looked into the PR crystal ball and predicted:

• Infographic Saturation
• PR Skills Move Well Beyond Media Relations
• The Phone Matters…Again.
• Social Chaos Comes into (better) Focus
• The Influence Bubble Deflates
• Content is Critical
• Tech Product Launches Take a Back Seat
• RSS Feeds Lose More Ground.
• Measurement Gets Measured
• Transparency Trumps Spin

What are your top predictions for 2012?