29 September 2010 - 11:59Variety is the Spice of Life

Ever review a stack of resumes where the applicants’ previous job titles seem to sound painstakingly similar to one another? Or been in that stack as a prospective hire, feeling as if your credentials misrepresent you as the average Joe because titles like “manager” and “account coordinator” can only depict so much? Well, not these guys. Business Insider recently compiled a quick list of “Completely Ridiculous Tech Executive Titles,” and it inspired me to dig around the web and find a few more.

1. Chief Ninja - SCVNGR CEO

2. Chief Rockstar - SCVNGR COO

3. Clue Shredder - SCVNGR Lead Game Designer

4. King of Bling - SCVNGR _____ (no one knows what this title equates to in everyday-America-terms!)

5. Pixel Czar - SCVNGR Direct Architect

6. Chief Yahoos! - Yahoo! Co-founders

7. iCEO - Apple CEO (big surprise here)

8. President of Revenue - Twitter CFO

9. Cheezburger and Tofuburger - ICanHasCheezburger.com Co-Founders

10. Tech Monkey - Gilt Groupe Tech/Support Analyst

11. CE-Yo - Stonyfield Farm CEO

12. Random Engineer - Quora Software Developer

13. Grand Poo Bah - Cranium CEO (Too out-there? Debatable.)

14. Professor Profit - Cranium CFO

15. Viceroy of Toy - Head of Cranium Toy Department

Notable mentions include Director of First Impressions (receptionist), Resident Futurist (brand strategist), and Firestarter (business developer).

Would you ever want to hold a position with an off-the-wall title? Or could you take someone seriously who did? There are definite perks to having unusual traditions like these in a company—a strong corporate culture, for one—but from the outside looking in, it’s certainly a cause for curiosity..

No Comments | Tags: Weird & wild

23 September 2010 - 11:17Social Media Tips From a PR Pro

Looking for advice on how to establish and maintain a successful social media campaign? This interview with new media guru Brian Solis just might be your answer. For similar clips and stories, click here.

No Comments | Tags: Industry news, social media

16 September 2010 - 12:58The Allure of Facebook

Like a moth to a light, many individuals today (500 million-many, to be exact) are drawn to Facebook by a seemingly inexplicable desire that is nearly insatiable. Whether it’s our curiosity, our free time, or our overwhelmingly extensive access to online information that drives us to check our accounts compulsively, one thing is certain: people love Facebook. Below are links to our favorite explanations for this undeniable attraction.

Photo courtesy of Business Insider

1. “It’s like watching a reality TV show, except you know all the characters..” (Twenty Reasons Grown-Ups Like Facebook)

2. “Nostalgia.” (Twenty-One Reasons to Love and Hate Facebook)

2. ”Forget Facebook. Eighty million of you are addicted to Zygna’s Facebook game, Farmville.” (Ten Reasons You’ll Never Quit Facebook)

What keeps you logging in? We’d love to know!

No Comments | Tags: social media

6 September 2010 - 10:04Reversing the Gender Gap

It’s been long-known (and just-as-long-resented by many) that the average American working woman earns only a percentage of the salary offered to her male counterpart. Eighty percent, to be precise. But the times, they are a-changin’, and a recent analysis of 2,000 communities across the nation suggests that this gender gap is not only closing, but reversing.

The study, conducted by New York-based Reach Advisors, found that in 147 of the nation’s 150 largest cities, the median full-time salaries of women were 8% higher than the salaries of their male peers. The largest discrepancies were in Atlanta and Memphis, where females earned an estimated 20% more, and in New York City, San Diego and Los Angeles, where they earned 17%, 15% and 12% more than their male colleagues, respectively.

So why the sudden role reversal? Or what’s the catch? It’s more of a caveat than a catch, but this data applies only to unmarried, childless women under 30 who live in major metropolitan areas. A pretty specific subset of the population, we know. The study found that women whose personal lives contradicted any of these criteria were “still on the less scenic side of the wage divide.”

Reach Advisors points to education as the predominant factor in determining both the average salary of those who comprise America’s working class and the width of the gender gap that results: For every two men that graduate from college today, there are three women who do the same. Thirty and forty years ago, when the difference between men’s and women’s salaries was at its greatest, this ratio was reversed. And as for the childless and single criteria, “it’s not [women's] marital status that puts the squeeze on their income,” a Time magazine article on the study explains. “Rather, highly educated women tend to marry and have children later. Thus the women who earn the most in their 20s are usually single and childless.”

No Comments | Tags: People and places

1 September 2010 - 9:48Let The Beat Drop

For a number of years, Google has published daily—and even hourly, now—updates on the most popular web searches via Google Trends and Google Hot Trends, respectively. The former allows users to graphically compare the volume of searches between two or more terms, and the latter posts the hour’s twenty fastest-growing search terms. As PR Daily describes the analytic duo, they’re “a great way to keep your finger on the pulse [of the internet].” Throw Google Beat into the mix, though, and you’re practically a doctor.

Launched last week, The Google Beat is the internet tycoon’s latest venture in search engine analysis: a web video series that explains the week’s top trending searches and their relation to current events. Check out the series’ debut below:

No Comments | Tags: Industry news