Ordered a pizza in DC lately? If so, you may have been on the receiving end of a recruitment effort from the Transportation Safety Administration. Strewn with the tagline, “A career where x-ray vision and federal benefits come standard,” the pizza boxes advertise employment opportunities for security officers at Washington-Dulles International and Reagan National Airports.
Photo Courtesy of Federal News Radio
So is the TSA desperate for security officers? Or just thinking—quite literally—outside the box? Either way, they’re far from the first to push the boundaries of the advertising industry. Below are a few of our favorite from around the world.
Constructed in Bangkok, Thailand, this giant comb touts the message, “Tangles? Switch to Rejoice Conditioners,” on behalf of Procter & Gamble’s international line of hair products.
- Photo Courtesy of Oddee.com
Folgers was onto something when it noticed the steam from the perfectly circular manholes of New York City could look remarkably like the top of a hot cup of coffee with a dab of paint and the right slogan. Reading, “Hey, City That Never Sleeps. Wake up. -from Folgers,” the ads are both clever and adeptly targeted at once.

- Photo Courtesy of Business Week
Think you can bend like that? Y-Plus Yoga Center in Shanghai, China distributed these limber ads at a juice bar near its downtown studio.
Photo Courtesy of Trendhunter Magazine
And finally, the guerilla campaign for heartburn medicine Pepto-Bismol makes our list with its laundromat locations and to-the-point tagline: “No matter what you throw in your stomach, Pink’s got you covered.”
Have your own favorite ad? Let’s see it! We love to see power lines as strands of hair, manholes as cups of coffee, straws as flexible men and women, and laundry machines as rumbling tummies. Isn’t it wonderful how an advertisement can transform the way you see the world?