29 September 2010 - 11:59Variety is the Spice of Life

Ever review a stack of resumes where the applicants’ previous job titles seem to sound painstakingly similar to one another? Or been in that stack as a prospective hire, feeling as if your credentials misrepresent you as the average Joe because titles like “manager” and “account coordinator” can only depict so much? Well, not these guys. Business Insider recently compiled a quick list of “Completely Ridiculous Tech Executive Titles,” and it inspired me to dig around the web and find a few more.

1. Chief Ninja - SCVNGR CEO

2. Chief Rockstar - SCVNGR COO

3. Clue Shredder - SCVNGR Lead Game Designer

4. King of Bling - SCVNGR _____ (no one knows what this title equates to in everyday-America-terms!)

5. Pixel Czar - SCVNGR Direct Architect

6. Chief Yahoos! - Yahoo! Co-founders

7. iCEO - Apple CEO (big surprise here)

8. President of Revenue - Twitter CFO

9. Cheezburger and Tofuburger - ICanHasCheezburger.com Co-Founders

10. Tech Monkey - Gilt Groupe Tech/Support Analyst

11. CE-Yo - Stonyfield Farm CEO

12. Random Engineer - Quora Software Developer

13. Grand Poo Bah - Cranium CEO (Too out-there? Debatable.)

14. Professor Profit - Cranium CFO

15. Viceroy of Toy - Head of Cranium Toy Department

Notable mentions include Director of First Impressions (receptionist), Resident Futurist (brand strategist), and Firestarter (business developer).

Would you ever want to hold a position with an off-the-wall title? Or could you take someone seriously who did? There are definite perks to having unusual traditions like these in a company—a strong corporate culture, for one—but from the outside looking in, it’s certainly a cause for curiosity..

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26 August 2010 - 9:50Time and Time Again

Ever stop to wonder where the time went? What happened in your life that got you from a proverbial “then” to a sometimes all-too-tangible “now”? Well, we all do, but this Time magazine list of the “Top 10 Things Today’s Kids Will Never Experience” will have you feeling as old as the tan-colored M&M’s you wish were still around. Even so, it never hurts to relive the glory days.

Our favorites from the list? Camera film (remember standing in a dark closet to take it out of the camera without overexposing it? And waiting until the roll was done to have the drugstore develop it?), music videos on MTV (Jersey what?), and being lost (GPS=Goof-Proof inStructions on how to get anywhere).

Being a generation y-er myself, I’d also have to add colored popcorn, the Backstreet Boys, and scrunchies to the list. Oh, scrunchies. I guess there are some things this generation is better off without..

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21 August 2010 - 9:32Social Media Monopoly

If social media were a game, the folks at The Big Picture think it would look a little something like this..

Image Courtesy of ritholtz.com

It seems fitting that Facebook (with its 500 million users and recent launch of the Facebook Places app) is the original Monopoly’s Park Ave equivalent and Wikipedia is Free Parking. Touche, Mr. Ritholtz. We’ll take two, please!

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29 July 2010 - 11:32The Most Useless Products Ever Invented

Photo Courtesy of Huffington Post

Did anyone ever really think that wearing a visor sprouting faux hair would hide a man’s baldness? Or that a putting green to flank one’s toilet would be a wise investment? Or that $300 earrings made of real human hair would ever be “in”? Well, someone must have, because all of these products—wisely or otherwise—have at some point in their predictably short lives made it to market.

For more of the world’s silliest products invented for women, click here; for those created for men, click here. Also among our favorites: the chest hair toupee, men’s brassiere, and “Booty Pop” backside inserts. Oh, what a world.

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19 July 2010 - 9:52Unusual Ads in Unusual Places

Ordered a pizza in DC lately? If so, you may have been on the receiving end of a recruitment effort from the Transportation Safety Administration. Strewn with the tagline, “A career where x-ray vision and federal benefits come standard,” the pizza boxes advertise employment opportunities for security officers at Washington-Dulles International and Reagan National Airports.

Photo Courtesy of Federal News Radio

So is the TSA desperate for security officers? Or just thinking—quite literally—outside the box? Either way, they’re far from the first to push the boundaries of the advertising industry. Below are a few of our favorite from around the world.

Photo Courtesy of Oddee

Constructed in Bangkok, Thailand, this giant comb touts the message, “Tangles? Switch to Rejoice Conditioners,” on behalf of Procter & Gamble’s international line of hair products.

Photo Courtesy of Oddee.com

Folgers was onto something when it noticed the steam from the perfectly circular manholes of New York City could look remarkably like the top of a hot cup of coffee with a dab of paint and the right slogan. Reading, “Hey, City That Never Sleeps. Wake up. -from Folgers,” the ads are both clever and adeptly targeted at once.

Photo Courtesy of Business Week

Think you can bend like that? Y-Plus Yoga Center in Shanghai, China distributed these limber ads at a juice bar near its downtown studio.

Photo Courtesy of Trendhunter Magazine

And finally, the guerilla campaign for heartburn medicine Pepto-Bismol makes our list with its laundromat locations and to-the-point tagline: “No matter what you throw in your stomach, Pink’s got you covered.”

Have your own favorite ad? Let’s see it! We love to see power lines as strands of hair, manholes as cups of coffee, straws as flexible men and women, and laundry machines as rumbling tummies. Isn’t it wonderful how an advertisement can transform the way you see the world?

No Comments | Tags: Industry news, Weird & wild

26 June 2010 - 12:05Is That Steak I Smell? Coming from a Billboard?

In today’s day and age of information overload, marketers are forced to be more creative than ever to reach consumers with their messages. But smell marketing? Is there such a thing? According to Charlotte advertising agency Birdsong Gregory and in-store-scent-delivery-solution enterprise ScentAir, there absolutely is.

The companies recently collaborated on a project for the Bloom grocery chain, part of North Carolina-based Food Lion, that resulted in the nation’s first scented highway billboard. How, you ask? By using a high-powered fan to waft the scents of black pepper and charcoal from the base of a sign along River Highway (N.C. 150). For six hours a day, every day for three weeks, the sign’s giant piece of meat exuded its steak-like scent in the hopes of attracting the bellies and business of hungry passersby.

Though undeniably original, the billboard and the concept behind it have been received with varying degrees of acceptance. The scent campaigns of its predecessors—like the California Milk Board’s effort to make public transportation hubs smell of chocolate chip cookies—were met with complaints from people with asthma, environmental concerns, and those who just didn’t want to smell baked goods in a bus station. Bloom’s billboard, on the other hand, just tended to go unnoticed.

“It’s another way that out-of-home advertising is adapting to new technologies,” Jeff Golimowski, spokesman for the Outdoor Advertising Association of America has said. “You see digital billboards, Bluetooth-enabled bus shelters, mobile phone apps. Something like this that engages all of the consumer’s senses, and really evokes a sensation and memory, is another very interesting step.”

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20 June 2010 - 10:20Did You Know?

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4 June 2010 - 8:09How 20 Popular Websites Looked When They Were Launched

Courtesy of Telegraph.co.uk

Just a little something to make you feel old. “TheFacebook”?

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29 May 2010 - 15:08A Twitterer’s Workout

Are you an excessive Twitterer? One of those who posts updates every hour on the hour or takes the long way home to squeeze in as much Twitter time as you can before dinner? Well, for those of you who tweet straight through your daily commute and gym class alike, we have good news. Consider it exercise!

TweetCalories, a recently released web app created by ad agency Grupo ABC, measures the approximate number of calories you burn in a 24-hour period while tweeting. Based on a number of assumptions (including the average word length in a tweet, the average user’s typing speed, and the average weight of the Twitterer), the app’s creators have determined that sending a single tweet burns about 1.03 calories. So, send 50 in a day and burn off that handful of Skittles you couldn’t resist from the bowl in the break room!

Of course, we don’t recommend making tweeting your only form of exercise—but hey, next time you think you’re over-tweeting, just remember this post and keep on keeping on.

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23 May 2010 - 10:0333 Photos Caught at Exactly the Right Moment

"Cyborg is Speaking," courtesy of http://www.chicagonow.com/blogs/life-style/2010/05/32-pictures-caught-at-the-exact-right-moment.html

Click here for more irony and humor than you could ever expect before 9am on a Saturday. Our favorites are 13 and 27.

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