Lowcountry AIDS Services (LAS) is the only HIV/AIDS organization serving Charleston, Berkeley and Dorchester counties. The agency grapples daily with increased demand and decreased funding.

When the agency launched a capital campaign they asked us to heighten awareness of their mission.

We did. With graphic designer Amy Manucy and media planner Julie Johnson, we created a multi-tiered program: a new brand, website, ads, brochures, PSAs, copious earned media, tv spots and radio.

Visits to the agency in the first quarter of 2008 matched those of the entire 12 months prior. A televised phone bank brought a record 85 people in for testing in just two days.

We continue to work with Lowcountry AIDS Services to help educate the community about HIV/AIDS and the services they provide.